Clorox Wipes Beautiful Messes

Television + Digital Content

Role:  Art Director

So this was briefed as your typical boring product demo piece – show the different messes Clorox Microscrubbers can clean up. I think they expected us to come back with like mom cleaning up some epic comedic sauce spill. Instead they let us get away with making a unique, typographic driven cleaning spot. Using all hand-made, custom designed lettering, we gave each mess its own character in these lovely typographic vignettes. I know its still just a demo spot, but speaking as an art director that got to take that and make a bunch of beautiful food lettering – I love it.