AT&T | RISING FUTURE MAKERS

Integrated Campaign & Experential Event

 
Every company likes to say they are helping to promote equal opportunities for all types of people, but few actually do.

So to show AT&T celebrates the world of culture, we created Rising Future Makers, a Dream In Black program geared towards finding the next group of influential students from HBCU’s across the country, who are changing the game.

Through Rising Future Makers, we created TV spots to call for these students to enter, a microsite to showcase their impressive resumes, an influencer campaign, and ended with two large and impactful events featuring La La Anthony, Shannon Sharpe, Eddie George, Terrance J, Ne-Yo, and more.

Through Rising Future Makers, we created an integrated program for AT&T to celebrate and showcase HBCU students for years to come.

RECOGNITION

• Shorty 2022 | Multi-Cultural Community Engagement

• Webby Finalist 2022 | Corporate Social Responsibility Campaign

“Sizzle Case Study”

“The Call” :30

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