TV :30 | For the Love of Hot Dogs

OSCAR MAYER | FOR THE LOVE OF HOT DOGS

Integrated Campaign

 

PROBLEM:

Oscar Mayer recently revamped every hot dog for the better by stripping out any artifical preservatives, any added nitrates or nitrates, and any by-products. Now, they're going to great lengths to get those better dogs in every hand. Why? For the love of hot dogs. 

SOLUTION:
From TV to T-shirts, we helped tell the story of Oscar Mayer making their hot dogs even better, and getting those better hot dogs in every hand through every piece of our "For the Love of Hot Dogs" campaign. 

We ran most of the campaign ourselves, from creative direction, edits, and even supervising a team of interns. 

 

 

 

campaign decal & SWAG

We revamped the Oscar Mayer seal, and used it as a decal rewarding our fans with an official stamp for them submitting photos of their delicious-looking hot dogs on Instagram. We also used the seal to brand uniforms for the Hotdoggers (who drive the Wienermobile) as well as the Wienermobile itself. 

 

@OscarMayer

Social Media

We took over the @OscarMayer handle on Facebook, Twitter, and Instagram and populated it with fun content from GIF's, Boomerangs, Stories, videos, UGC videos, handling everything from creative direction to production. 

 

 

Hot Dog Print

We continued the mission of Oscar Mayer's better dogs through simple, hard-working print emphasizing the new-ness of their product along with mouth-watering visuals. 

 

Suprise & Delight

From Memorial Day to Labor Day, we look to our fans to share photos of how they eat their Oscar Mayer better dogs. Then we shared unique, personalized response content in response as a thank you.