NIKE | YEAR OF THE MAMBA POP-UP

Experiential Activation

To honor the 'Year of the Mamba' and celebrate the legacy of Kobe Bryant, BeCore collaborated with Nike to create an immersive pop-up experience and mural unveiling in San Francisco. This activation, held during All-Star Week, captured the essence of Bryant’s legendary career and impact on both basketball and culture.

The centerpiece of the activation was a dynamic, Nike-branded pop-up space on the historic Chinatown market on Grant Ave., where fans could engage with exclusive merchandise and experience a tribute to Bryant’s career. As part of the activation, we revealed a vibrant mural at Woo Woo Park, symbolizing the 'Year of the Mamba' and paying homage to Bryant’s influence on the game and leaving a lasting piece of street art designed by local Asian-American artists @twinwallsmuralcompany.

BeCore’s involvement included full-scale creative production, strategic planning, and event execution, bringing this powerful tribute to life in the heart of San Francisco. The activation not only captured the spirit of Kobe Bryant but also engaged the local community, creating a lasting visual and emotional connection to the brand.

CREDITS:
Agency: BeCore
ECD: Jen Fisch
Creative Director: Katelyn Berg
Senior Producer: Miles Bell-Brown
Production Designer: Dai-Wey Moy
Director of Client Services: Derek Gutierrez